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@ARTICLE{Guignard:141869,
      author       = {R. Guignard and K. Gallopel-Morvan and U. Mons$^*$ and K.
                      Hummel and V. Nguyen-Thanh},
      title        = {{I}mpact of a negative emotional antitobacco mass media
                      campaign on {F}rench smokers: a longitudinal study.},
      journal      = {Tobacco control},
      volume       = {27},
      number       = {6},
      issn         = {1468-3318},
      address      = {London},
      publisher    = {BMJ Publ. Group},
      reportid     = {DKFZ-2018-02126},
      pages        = {670 - 676},
      year         = {2018},
      abstract     = {Mass media campaigns to encourage smoking cessation have
                      been shown to be effective in a context of comprehensive
                      tobacco control programme. The effectiveness of antismoking
                      ads that evoke negative emotions remains unclear, in
                      particular in countries with high smoking prevalence and
                      among smokers with low perceived susceptibility, low
                      self-efficacy or who are not users of smoking cessation
                      services.To evaluate short-term and long-term effects of a
                      1-month French national highly emotional media campaign,
                      with a focus on these specific targets.A 6-month
                      longitudinal survey by Internet. A sample of 3000 smokers
                      were interviewed before the media campaign (T0). They were
                      contacted again just after (T1) and 6 months after the
                      campaign (T2).Perceived susceptibility to the risks of
                      smoking, self-efficacy to quit smoking, use of smoking
                      cessation services (quitline and website) and 7-day
                      quitting.The analysis was carried out on 2241 individuals
                      who answered at T1 and T2. Multiple logistic regressions
                      were computed to test the association between the change in
                      each outcome at T1 and T2 and the level of exposure based on
                      self-reported recall.Self-reported recall was associated
                      with an increase in perceived susceptibility and with use of
                      cessation services. Campaign recall was also associated with
                      higher 7-day quitting immediately after the campaign (OR=1.8
                      (1.0 to 3.2), P<0.05).Fear-appeal mass media campaigns can
                      be effective in encouraging cessation among smokers in a
                      country with high smoking prevalence (France), but should be
                      accompanied by convincing self-efficacy messages.},
      cin          = {M050},
      ddc          = {610},
      cid          = {I:(DE-He78)M050-20160331},
      pnm          = {319H - Addenda (POF3-319H)},
      pid          = {G:(DE-HGF)POF3-319H},
      typ          = {PUB:(DE-HGF)16},
      pubmed       = {pmid:29332005},
      doi          = {10.1136/tobaccocontrol-2017-053936},
      url          = {https://inrepo02.dkfz.de/record/141869},
}