Journal Article

DKFZ-2019-02208

http://join2-wiki.gsi.de/foswiki/pub/Main/Artwork/join2_logo100x88.png Cigarette brand loyalty among smokers in six European countries: Findings from the EUREST-PLUS ITC Europe Surveys.

Nogueira, S. O. ; Tigova, O. ; Castellano, Y. ; Mons, U.DKFZ* ; Kyriakos, C. N. ; McNeill, A. ; Trofor, A. C. ; Zatoński, W. A. ; Przewoźniak, K. ; Demjén, T. ; Tountas, Y. ; Quah, A. C. K. ; Fong, G. T. ; Fu, M. ; Vardavas, C. I. ; Fernández, E. ; consortium, E.-P. (Collaboration Author)

2018
Society [S.l.]

Abstract: This study aims to describe the degree of smokers' loyalty to a specific brand of tobacco products and the variables related to choosing a specific brand among smokers in six European countries.A cross-sectional analysis was conducted for a representative sample of adult smokers from Germany, Greece, Hungary, Poland, Romania, and Spain (approximately 1000 smokers per country). The prevalence of smokers' having a usual brand of cigarettes smoked (factory-made or roll-yourown cigarettes), the brand of choice, the factors for choosing a specific brand and the degree of loyalty to that brand (not at all, a little, somewhat and a lot) were assessed by country, sociodemographics and smoking-related variables.In total, 86.6% of the smokers reported having a usual brand. In three out of the six countries, one brand holds the loyalty of between 17.8% and 24.5% of the smokers that reported having a usual brand for factory-made cigarettes. Most participants reported being loyal 'a lot' to their brand of choice (44.4%). The reasons most reported for choosing a cigarette brand were the taste (83.2%) and the price (51.7%).Brand loyalty is high among factory-made and roll-your-own cigarette smokers in six European countries. Future research on longitudinal trends of brand loyalty to evaluate the effect of tobacco control policies in these European countries is warranted.

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Contributing Institute(s):

1. Krebsprävention (M050)

Research Program(s):

1. 319H - Addenda (POF3-319H) (POF3-319H)

Appears in the scientific report 2018

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Database coverage:
; ; ; Clarivate Analytics Master Journal List ; Current Contents - Social and Behavioral Sciences ; DOAJ Seal ; Ebsco Academic Search ; IF < 5 ; JCR ; PubMed Central ; SCOPUS ; Science Citation Index Expanded ; Social Sciences Citation Index ; Web of Science Core Collection

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